Our Franchisee Support System

You are not alone nor do you have to reinvent the wheel.
As a SHEMROCK franchise owner, you are a part of the team that is focused on supporting your business with the best. We shall provide you the staff with the right training, tools and support. We are constantly updating and improving our system with the best available international concepts and have fine-tuned tools you will need to ensure your success in the project. Some of the benefits that you will enjoy are:

THE SHEMROCK ADVANTAGE

A Nationally Recognized Brand

  • India's Oldest and Most Experienced Preschool Chain
  • 25 years of proven success - A well established Brand
  • 330+ SHEMROCK branches in India & Abroad
  • Delhi's No. 1 Preschool brand with 67+ branches in Delhi & NCR
  • Goodwill among the media resulting in easier media coverage for your preschool
  • Regular Coverage in National Print & Electronic Media
  • Extensive Online & Social Media Marketing on Facebook, LinkedIn, Twitter, Blogs, etc.
  • 35,000+ Likes on Facebook

Chhota Bheem – India's Most Popular Character as your Brand Ambassador

  • Strategic use of Chhota Bheem in School Marketing Material
  • Chhota Bheem & Dholakpur themed Events in your school, ensuring a good footfall in Children Fairs, Summer Camps, Baby Shows etc.

Unmatched Management Team

  • The industry’s most experienced & well known preschool management team
  • Owned and managed by highly qualified, award winning and foreign qualified management
  • 100% management focus on running Preschools & Senior Schools

Parents No. 1 Choice!

  • Goodwill among the parents means they are willing to pay a premium for the Brand
  • Free Inter-branch transfer for children across India among SHEMROCK & SHEMFORD Branches (subject to availability of seats)
  • Preferential Admission in SHEMFORD Futuristic School - Our own CBSE 10+2 School Chain across India
  • Preferential Admission to Delhi Public School, Pinjore – One of India's leading Boarding Schools
  • Well known in the industry for high quality preschool resulting in better results in formal school admissions

Proven Curriculum & System

  • World acclaimed 'SHEMROCK System of Education' based on 25 years of Research & Development
  • Continuous updation by the R&D Team incorporating the best teaching- learning practices followed world wide
  • Well-researched, child-friendly & attractive books, CDs and Circulars written & designed in-house exclusively for the benefit of SHEMROCKites
  • Our Renowned Activity Book -Pink Book - with over 3, 00,000 copies sold!
  • Centrally designed & developed Annual Calendar & Systematic Monthly planner for the entire academic session
  • Elaborate documents & guidelines for Morning Assemblies, Activities, Competitions, Celebrations, Annual Days, Sports Days, Excursions etc.
  • For activities – detailed teachers' instructions, noticeboard design and parents circular provided
  • E-Learning Animation software to supplement teaching in the classroom
  • Evaluation Policy & Procedure and Guidelines including detailed observation checklist & Evaluation cards
  • Synergy - Our unique parent's & grandparent's participation programme
  • Nutritious Mid-Day meals designed by Nutritionists

Branch Set-up

  • Overall Planning of the school’s building
  • Unique SHEMROCK "Special Learning Areas" designs
  • Specialised in-house teams of carpenters, artists, painters & artists to recreate the SHEMROCK Interiors
  • Access to quality vendors for school requirements (furniture, soft toys, swings) at great value for money prices
  • Guidelines on final branch set-up
  • Elaborate Training on Branch set-up

Rigorous Training & Recruitment

  • Assistance in recruitment of headmistress, counselors & teachers
  • Complete HR policies to ensure smooth functioning of the branch.
  • ShemDISHA - Our intensive in-house training programme for franchisees & headmistresses on more than 20 Topics by a team of expert trainers
  • Online training programmes
  • Onsite parents’ workshops
  • One-to-One Tele-Counseling of the teachers, if required

Marketing Support

  • Intensive training on “101 ways to market your Preschool”
  • Design of marketing campaign for your branch.
  • Customised Prelaunch and Launch campaigns.
  • Professionally prepared advertising, promotional and marketing material, including prospectuses, brochures, newspaper advertisements, mailers, leaflets, banners, cable advertising etc. especially customised for your branch
  • Preparation of Press release & media invites.
  • Complete guidance in planning of events, annual function, sports day etc.

IT Support

  • Free website design, hosting & updations
  • Free Email Account creation and management
  • Creation of video presentation & advertisement for your branch
  • Remote Hardware support

ShemFAST (SHEMROCK - Families And School Together) Our in-house developed School Management Software. The first of its kind in the world! Includes:

  • Enquiry Management
  • Students Management
  • Inventory Management
  • Inter-branch Communication
  • Notice Boards
  • Automated SMS sending facility
  • Fee Reminders
  • Birthday Alert
  • Photo Gallery
  • Design Gallery

Ongoing Support

  • Regular visits to your branch
  • Dedicated Support Officer for you for all queries
  • ShemTALK - Regular phone calls and video conferencing
  • Standardized formats to maintain school records
  • Regular feedback taken from all branches

Vendors & Supplies

  • Since we have been launching 1 school per week on an average, we get bulk discounts which are all passed on to you!
  • Vendors provide ongoing support since they look for regular business from our group
  • Easy sourcing of books, uniform, office stationery, report cards, diaries, souvenirs, marketing material, brochures etc.
  • Easy purchasing system through our own software
  • Inventory Management for your own stocks



It's plain business sense - The children win, our franchises win, we win.